Culture - Shanghai Phoenix Imp.& Exp. Co.,ltd.
Company profile Culture Honor
Rooted in 1897

The history of phoenix bicycle was trace back to QING Dynasty. In 1897,Phoenix grew out of Chinese first bicycle manufacturer “TONGCHANG CHEHANG”.

First used in 1959

On Jan 1th,1959, we registered PHOENIX brand, then soon became one of the most biggest and famous brand in China.

Export from China

Since 1960s, we began export bicycles. In South-east Asia, Africa, the Middle and Near East etc, Phoenix is wildly known since then. In 1980, Phoenix began export the first bicycle to European, it is also the first made-in-China bicycle sold in EU.

Reform and development

In 2010,Phoenix made a system reform from a state-owned enterprise to a joint venture enterprise as Non-goerment capatials was introduced into. Now we have formed three production bases in Shanghai, Jiangsu and Tianjin.

New times, new culture and new connotation

In 2013, Phoenix put forward the delvelopment strategy of "The Choice for New Generation", create "Leisure, Health, Fashion" as the core concept, We actively promote Phoenix new culture,connotation in new times.